CLARK FREEPORT—Property developer Ayala Land Inc. and Leonio Land Holdings Inc. (LLHI), joint developers of Alviera in Porac, Pampanga, have raised their investment from P90 billion to P100 billion for the large-scale, mixed-use estate.
This was announced in a news conference here on Monday at the Park Inn Hotel Clark by Radisson by John Estacio, Alviera general manager.
The new investment will expand the estate to an additional 700 hectares. Alviera now covers a total area of 1,800 hectares.
The estate is uniquely positioned to complement and propel economic activities in the region, as well as nurture contemporary lifestyles by integrating residential, business, tourism and leisure pursuits. Upon development, Alviera is expected to be home to over 200,000 residents, accommodate 30,000 students, generate 250,000 jobs and welcome as much as 150,000 visitors.
As a result of the rapid 95-percent sales take-up of the first phase of the Alviera Industrial Park with 16 industrial lots, the estate will launch a second phase covering 32 hectares. It has signed locators in food manufacturing, motorcycle assembly, packaging, logistics and warehousing.
The non-Peza (Philippine Economic Zone Authority) industrial park was designed for light to medium, nonpolluting industries.
Alviera’s initial residential offering through its two residential brands Alveo Land and Avida Land has sold 74 percent of its total Phase 1 inventory. These residential projects have seen values appreciate by 20 percent in the past two years as the estate continues to rise.
As for Ayala Land Premier, the luxury developer will soon launch a residential subdivision steeped in the estate’s natural green spaces.
The development will sit beside the Alviera Country Club slated to open in the fourth quarter of 2018.
The turnover of the Phase 1 residential units and industrial lots will be complemented by the completion of the road work and utilities toward the end of the year.
New opportunities for investment and business will be made available through Alviera East Commercial, a 7-hectare commercial hub situated next to De La Salle University, the industrial park, and the 180-hectare residential communities.
The estate’s shareholders and visitors alike will also benefit from the establishment of a world-class botanical garden. Alviera recently signed with De La Salle Philippines to build the 23-hectare La Salle Botanical Gardens. Envisioned as a botanical garden on a par with international gardens, the project will have 25 themed gardens, a full-scale laboratory, a plant nursery, greenhouses and libraries.
Alviera has actively pursued inclusive economic growth for its host communities in Porac. Aside from generating over 1,600 local jobs for construction, maintenance and security, the estate recently established a pavers’ production facility operated and managed by the Dolorian Producers’ Cooperative (DPC), which manufactures pavers that Alviera will buy and use for its development’s pedestrian sidewalks. The DPC is also poised to generate additional income functioning as the official food concessionaire for the development site as construction continues.
Located minutes away from Subic Freeport and Clark International Airport, Alviera will soon offer more transportation options for visitors. Talks are ongoing for public transportation linkages to this freeport and Angeles City.
Alviera will feature a diverse mix of residential dwellings, commercial districts, industrial parks, institutions and leisure facilities to attract local and international markets and support local economic growth.